7 Most important things for people who want to sell their
services online, Successfully!
1. Website: Any outsourcing or service firm needs a nice
website which clearly outlines its services. It does not need to
be a graphically rich site but an impressive and fast to load
site with quality contents. Professional copy writing and
designing is considerable. Specify the technologies, tools and
skill sets your business consists. An introduction to your
talent/employees can also help.
2. Marketing: A great website is useless if nobody knows
about it. Google adwords is best source of relevant traffic to
your website. It is a Cost-per-click ad program serving text and
graphic ads on its search engine and publisher network. Adwords
provide great features like language and region specific ad
distribution, budget constrains and many more.
3. Communication: English speaking staff is a must if you
are targeting the EU/US markets. Make sure that your marketing
team is proficient with language issues. Language should not be
a barrier. Follow up all the correspondence in timely manner.
4. Sample Work: Nicely done sample projects are required
to display your expertise, capabilities and experience in the
field. Make fast loading content available in your online
profile. You may provide links on website for visitors "to
request demo cd" etc for content which can not be put on the
website for it large filesize. A anonymous ftp folder can also
be of great help.
5. Schedule: A perfectly executed assignment within the
deadline is the single most important factor to satisfy your
client and convert them to future business. To be on the safer
side, always add marginal extended time to your schedules to
tackle any unforeseen issues that may occur while finishing the
project.
6. Payments: Use a safe and trusted method for
transaction. Paypal is the a well known money transfer system
which is easy to implement. It offers you standard carts, credit
card payments and even invoicing via email. Charge backs may be
an issue as paypal takes the customer first. Bank transfers,
also known as Wire transfers, are another safe method and
includes some transfer charges. WesternUnion and Moneygram are
also used widely.
7. Competitiveness: Quality will get you more business. A
high priced, high quality job would be more profitable and will
get more business than a low-priced, low quality job.
Furthermore if you start charging less, after some time, you are
valued less. But at the same time your prices must not be
astronomically high than the competition. Be clear about your
prices. Any red tape or hidden cost can affect your returning
customers. Mention hourly or package prices, taxes, shipping and
other possible expanses in the quote or pricing section and
while initial communication.
About the author:
About the author:
Harjeet Singh is the CEO of
Architectural Rendering firm
called
virses.com which
provides
outsource architectural
renderings and
walkthrough
animations to real estate, visualization, media and
architectural firms.
