The essence of creating a website is not just launching it.
Every detail on its own, must count!
The fact is - details mater a lot. Hence, every site must be a
product of careful planning, conceptualization and concentration
to details.
Effective website is all about stepping into the shoes of the
visitors. Every designer must have the same mindset as the
visitors so as to be intimately related to them. To know what to
expect and to feel about a certain site is an advantage that can
only be reckoned if you place yourself in the place of another
person. To know the wants and the needs is also another added
factor. This will enable designers to deliver to the visitors
what they expect and need.
Understanding specific needs, benefits and concerns gives us the
idea of what we should create - from page layout to graphic
design and overall site organization. Anticipate the queries
that might come out upon seeing the page. Be sure that these
queries and objections are answered and understood so as to draw
out loyalty and trust.
In order to be sure of what you are designing here are the rules
of thumb in designing:
1. Provide simple, clear and straightforward directions. Do not
forget to emphasize the 'call to action'. This is the most
important aspect of web designing thus, make sure it is not
overshadowed by other aspects.
2. Aside from emphasizing the 'call to action', also emphasize
the functionalism of the site. Make the benefits more
understandable and apparent. These are your weapons to achieve
persuasion. As we all know persuasion is the most important
factor that affects the purchasing decision of visitors. This
should not fail so as not to fall short in the site's objective.
3. Objections must also be answered. If the visitors have
hesitations, this may hinder his decision to buy or subscribe.
Hence, the site must remove the clouds of doubt in order to
direct the visitor to buying or subscribing.
4. The goal is to draw a path that leads to the site's goal.
Bear in mind the link between the 'call to action' and the end
goal they must result to the site's satisfaction. The design
must motivate a person to do the next big thing and that is to
do the 'call of action'.
Finally, after doing the web site, evaluate whether each element
are present and that principles are practiced. That way, you are
secured that you are producing an excellent site!
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