Have you ever used an
online website design builder? If
so you may have been left with a less than professional website.
Most of these tools are not what you would call a professional
solution for designing or building your website. No matter how
hard you try they are not going to turn out a professional
website.
These tools will insert poor code and a lot of time your website
will suffer from "code bloat" in other words there will be a lot
of extra code that you are not even using. Although this is
behind the scenes and your visitors can see it unless they do a
"view source" and look at your code this causes serious problems
concerning load time and it can affect your search engine
rankings. Think about it, if you have all this "extra code" in
your website then the search engine spiders have to dig through
this junk just to get the relevant information they are looking
for.
Online website design tools are just programs written by people,
they cannot think, they cannot make recommendations or tell you
that some element in the design you are creating is not going to
be best for you. These programs will do exactly what you tell
them to do so unless you are an experienced website design
professional you will probably be in trouble and besides if you
were a website design professional you would not be using a tool
like this.
Is your competition using some online website builder? If you
think so then think again. How will you expect to outsell or out
rank your competition on the search engines if you are driving a
Volkswagen and they are driving a Ferrari? It's just not going
to happen.
What is the difference between online website design builder
tools and Content Management Systems or CMS? A lot! The online
website design builder tools are for designing the layout of
your site, the code behind your site and the elements that will
make your site usable by your visitors and viewable and rank
able by search engines.
Content Management Systems will allow you to update the content
of your website and keep it fresh for your visitors and for the
search engines. Unlike online builder tools a good Content
Management System fits inside an already designed professional
website layout.
The content you place within the pages of your website will
affect your sales and your search engine rankings but there is
little danger that you will destroy your website by using a good
CMS.
About the author:
Anthony McMurray is the owner of
Proimpulse Website Design a
6 year old professional website design and marketing firm
offering
website design
services and
website
marketing services.
