Since most link building campaigns are done to support ongoing
ranking strategies, it's important to know where and how to look
for "link traps" that keep you from your Search Engine
Optimization (SEO) efforts and goals. Websites that employ the
use of robots.txt, JavaScript or certain redirects should be
avoided. Websites that show no meter of Google green (PR) should
be thoroughly checked. It's important to secure links from a
venue a search engine can spider. Links from websites outside
your industry niche won't hurt your link building effort;
however they don't provide a good ranking boost contribution
since it doesn't reinforce any relevancy of your keywords.
Overview
Reciprocal linking is an effective way of generating targeted,
topic related traffic to your website. By increasing the amount
of websites that pass a vote to your web page through the use of
a backlink, the more important Google's will deem your website,
which with time will lead to higher Search Engine Result Pages
(SERP's).
What we will focus on is determining which link exchange
partners have links that are worthwhile of your time & effort.
When looking for link exchange partners you want to look at
multiple factors to ensure you are receiving a quality link
exchange that allows a vote to be passed back to your web page.
Intense Development is going to review 3 factors that qualifies
the link as a good exchange:
1. Passing a vote 2. Passing traffic 3. Passing PageRank
1. Passing a Vote
This factor is more virtual than materialistic since this would
at most times be based on your personal opinion. The quality of
the vote passed on to your web page consists of multiple
pointers that you have to ask yourself:
* Is it informative to your websites topic? Does it provide a
quantity of quality content? Stick to websites that provide
unique content that provides additional insight and is relevant
to your websites topic.
* How long has the website being in existence? Has this website
being in existence long enough to build itself up to be
considered an authority site?
* How many outgoing links does the link page have?
Web pages that have less than 50 outgoing links are still
considered effective enough to exchange with. See it this way: A
Search Engine will provide (example) 100 points to each page
outgoing links. If you have one outgoing link it will get the
full vote value. If you have 50 outgoing links to other
websites, than you vote count is only 2 points. Web pages with
limited amount of outgoing links are favorable.
The placement of the link: Will the link partner allow a
submission of your link within a paragraph of keyword related /
informative text? This way your outgoing link does not follow
the webs usual linking exchange pattern, which overtime could
become devalued with Search Engines? The surrounding text
reinforces your links keywords and might provide additional
boost in the keywords relevance.
2. Passing Traffic
Serves good for targeted and high-volume traffic which could
convert to clients. Many times the position of the link is what
it takes to get more traffic from the website. On good way to
determine the hotspot where visitors look most often is by
checking out this site EyeTracker
3. Passing PageRank
PageRank (PR) is Google rating system of the quality of the
website. The bar runs between 1 to 10 and the closer to 10 you
can get the more valuable the exchange. In the past, Page Rank
has been the main focus point in many webmasters and Search
Engine marketers. Page Rank has overtime become less important
in Google's overall ranking algorithm, and now it determines the
interval of the Search Engines spider / bots return to the
website, for faster indexing of new content.
About the author:
Mr. Green -
Strategic Internet
Marketing at
http://www.intensedevel
opment.net/
