Now that you've got a website it's time to start thinking about
promoting it. Search engine listings are the number one way to
generate traffic to your website. The following information will
help you effectively promote your website through search
engines.
Search Engine Selection
When submitting your site to search engines consider the search
engines that will generate the most traffic to your site! There
are a core group of search engines that will generate the most
traffic to your site. These major search engines below are all
excellent choices to have your website listed with:
* Google
* Yahoo
* AllTheWeb.com
* MSN Search * Lycos
* Ask Jeeves
* AOL
* Looksmart
* Netscape
* Excite
* HotBot
* AltaVista
Search Engine Rankings
To be effective, your site needs to rank in the top 10 listings,
and ideally the top 3. Here are some ways to ensure that your
site stays on top.
Keywords
Choosing the correct keywords for your website is a critical
part for obtaining desirable search engine rankings. Your goal
is to increase the targeted traffic to your site. For
demonstration purposes lets say your website is promoting a
computer show in new york. When choosing keywords related to
computer show, you have the opportunity to target a general
market (such as the keyword "computer show" or a geographical
market (such as "computer show in new york"). The keyword
"computer show" may attract a wide range of computer show
related searches, but the keyword "computer show in new york" is
more targeted if you are targeting the state of New York and are
looking to attract visitors in New York.
It's important to know how many times people searched for your
keywords and their variations last month in the major search
engines. This will help you to choose keywords that people are
actually using, as there is no point in choosing a keyword that
nobody is searching for.
For example, if one of your keywords is "computer show in new
york", it's important to know that "computer show new york"
attracts more visitors:
Searches done in Dec 2005
Count Search Term
144 computer show new york
77 computer show in new york
56 computer fair new york
You can learn from it that "computer show in new york" has been
searched only 77 times during the last month in the search
engines, yet the keyword "computer show new york" has been used
144 times. That's 2 times more!
Meta Tags
Meta tags for your web site are an important part of your search
engine submission strategy. The Meta tags should be inserted
between the and tags of your document. This is an example format
for a web page source, which includes the proper Meta Tags in it.
Search Engine Optimization
There are other factors to consider when submitting your site to
search engines. Meta Tags and Keywords are a great start, but
often they won't help you generate the type of traffic your
looking for if your site is in a competitive market competing
for the same keywords. When this is the case, you're next step
should be optimizing your web pages. Elements that involve
search engine optimization include the location of your keywords
through out your meta tags and page content. Also keeping your
listing current is important.
About the author:
DomainPurpose.com is a
domain name registration
company offering all the major domain extensions --.com, .net,
.org, .info, .biz, .name, .ca, .us, .cn, .eu, .de, .pro and
more.
