Search engine optimization is important for getting a higher
ranking on search engines. Nevertheless, it is a tough job and
can be costly if you hand it to search engine optimization
companies to take care of your website for you.
Some large companies pay hundreds of thousands of dollars just
to get their websites to rank higher in the large search engines
like Google, Yahoo and MSN. Of course, you can definitely choose
to do it all by yourself - which is great by optimizing these 6
things on your website:
1. Title Tag The title tag is the most powerful on-site search
engine optimization you have, so use it creatively. What you
place in the title tag should only be exact keywords you used
for the web page that you are trying to optimize. Every single
web page should have its own title tag.
2. Alt Tag The Alt tag is the texts for a picture. When you
roll-over your mouse onto a picture and it shows some texts,
you're seeing an alt tag. You should put your main keywords in
the alt tags but don't abuse it or you might be caught by the
intelligent search engine indexing spiders and cause a big drop
in your rankings instead.
3. Link Popularity Link popularity is the most important search
engine optimization technique you should emphasize on. You need
to request links constantly to increase your page rank as well
as link popularity - you also increase traffic this way. Make
sure you have the correct anchor text from your link partners.
When your website popularity increases, many people will want to
exchange links with you. Make sure your potential link partners
will not be having a website that competes with you, and never
exchange links with link farms(websites with only links, without
content).
4. Keyword Density This optimization factor is rather important.
To improve your keyword density, you should use the appropriate
keywords once in the title tag, once in the heading tag, once in
bold text, and try to get a keyword density of more than 20% -
of course, without resulting in your contents causing confusion
just because it doesn't sound right.
5. Website Design More and more people are getting onto the
approach of using flash, movies, and that really cause index
spiders(or robots) to frown as they don't understand them. You
need more contents which outweighs HTML, use less java scripts
if you can choose not to.
6. Keywords Placing You should include one keyword each at the
top and the bottom of your web page. Other than that, it is most
advisable to include one of them at the first and last sentence
of your content.
If you don't have a H1 title, include one with your keyword
inside. Index spiders tend to place quite a large emphasis on
them.
Search engine optimization rules can change anytime and will
result in the increase and dropping rank of your site, so never
depend on it fully. If you need a steady traffic to your site,
try to get more links to your site instead - it's the safest
way.
About the author:
Mark Flavin Is An Expert On Making Money Online & All Work From
Home Topics. Find Out How Mark Makes His Living Online At
http://markflavin.com/index.html
