Resale rights are an amazing thing. You buy a product
from the person who developed it, and you get the right to sell
that copy of the product over and over again! This isn't the
same concept as an affiliate program where you have to share
your sales with the product's owner, you actually get to sell
the product AND keep all of the money yourself!
With software products and e-books typically costing anywhere
from several hundred to several thousand dollars to create
(provided that you even have the skills to create them
yourself), it's easy to see why having resale rights is a
wonderful thing. You get all of the profit without any of the
hassles or development costs
A lot of people make good money reselling products in this way.
Even better, there are a few very enterprising people who have
figured out the trick to creating even more revenue by bundling
different resale rights packages to create up-sell opportunities
worth more than the value of each product individually. Now
that's something to think about.
Here's what I mean. Suppose you owned the resale rights to the
wildly popular "Autoresponder Unlimited"* package. This is a
ready-to-run unlimited autoresponder program that lets anyone
cancel their AWebber account or any other paid autoresponder
service that they are using and replace it with their own.
They are forever relieved from paying monthly autoresponder
membership fees and they can create as many autoresponders on as
many domains for a one-time charge.
How much is that one-time charge? You get to decide because
you have the resale rights. Maybe you charge $199, or may
you only ask for $99, or $79. It doesn't matter because the
money is all yours.
But what if you wanted to make the deal sweeter? Suppose you
wanted to give them the option of paying just a little bit more
for a copy of the "Amazing Traffic Jam Formula"*, an easy to
install program that can send tons of hits per month to their
web site and/or a copy of "Ezy Ezine Ad Formatter"* which will
format their emails to go through the spam filters of their
prospects. You could charge a few dollars more and now you have
a sales-pulling bundle. See how that works?
Once you get the hang of creating up-sell and cross-sell
opportunities with resale rights, your head starts to spin.
There are virtually unlimited opportunities. And that's just
with resale rights.
What about Master Resell Rights?
Master Resell Rights are a dream come true. Not only do
you get the right to sell the product over and over, just like
you do with resale rights, but you also get the right to appoint
new resellers and give them resale rights.
Now you are not only a software entrepreneur with resale rights,
but you are a master distributor with master resell rights on
some products. It doesn't get any better than this and you
haven't spent a dime of your own money on development. You're
simply exercising your rights that you own.
About the author:
Alexandre Gresset is the owner of
www.WebtoolsCentral.com
which specializes in selling resell rights packages at
discounted prices.
He's also the publisher of a free mini course called
"How to Profit from Resale & Master Resell
Rights"
