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Benefits of an accessible website - part 2: The business case
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Some...
How To Use RSS Feeds For Free Traffic
RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business. So how can RSS help boost traffic to your website? There are two...
How Well Your Website Can Communicate With Search Engines?
Search engines don't talk with websites directly, they use bots to communicate with websites, their bots come to websites and start reading the websites, whatever they read at websites they go back to search engines carrying the messages and store...
My 7-Step Secret Formula For Cashing In On Content!
Copyright 2005 Kurma Group Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years? Then realize this: there's a right and a wrong way to put...
Two Easy Methods To Optimize Your JavaScript
Two Easy Methods To Optimize Your JavaScript
by Steve Shaw
Many web sites, even those owned by people we all think of as gurus in the Internet marketing business, have large blocks of JavaScript at the top of their web pages, sometimes...
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Triple Your Web Leads With Email Auto-Capture
Cary, NC - Converting a website to a direct marketing machine
on steroids is easier than previously thought. However, it
seems many companies still don't understand the awesome
marketing power of the internet. Thus, they are actually
losing leads.
There are two things every website needs to have to triple
their sales leads. First, a means to capture the visitors
email address without trickery. Second, send follow-up email
that offers value to the visitor without a hard sell.
To avoid wasted advertising dollars, you need to set up your
new infrastructure. Capturing the visitors email address is
accomplished by using a simple script written in javascript.
When someone visits the website, a small "alert" box pops up
(not a web page) and offers a free report or other freebie
relative to your website. The visitor either clicks "OK" or
"Cancel" to continue. If they click "OK," their email software
is activated. Then they click "Send" to subscribe to your email
list or newsletter to retreive their freebie. Now you have
captured their email address for further valuable offers.
Follow-up email is required to seal the deal. It is widely
known in marketing circles the average person sees an ad 5-7
times before acting upon it. Your follow-up email would be
more free reports relative to your website with a couple 5-line
ads in the middle of the report and at the end. As your visitor
reads their useful information, they will view your ad.
There you have it. No more wasted advertising dollars. You
can now have your very own automated marketing website on
steroids.
About the Author
Dave Czach is a 12-year ex-Mortgage Banker/Direct Marketer
turned author/publisher. He can be reached at SonicPoint.com
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