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8 reasons why HTML emails will hurt your marketing efforts
HTML emails have been around for a while. They look more professional than their text-only counterparts and actually generate better click-through rates. For example, there are studies which show that click-through rate for text emails for some...

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1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads. More information on how to set robots.txt: http://www.webmasters-central.com/wp/se/robotstxt.shtml 2. Set the permission of the...

Using SSI's to Ease Site Maintenance
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Web Design Blunders That Can Cost You Lost Profits
It's hard enough to bring people to your little corner of cyberspace, and once they're there, you have just a few brief seconds to catch their attention. A simple click-of- the-mouse and your site visitor is gone! Keep as many interested...

 
In Praise of Raw Code

The first program I ever used for web layout was Adobe PageMaker,
and it was hellish. I was trying to learn how to use PhotoShop at
the same time, and it seemed like neither of them would do what
they were supposed to do-I'd scan something, and it would show up
seven or eight times larger than I'd expected; or I'd
accidentally turn something green or black, or cut off a huge
chunk of my picture, or all of my text would be smashed up
against the top of the page. I don't remember being that
frustrated since learning how to talk for the first time.

Six or seven months later, the internet company I worked for sent
all of the editors to a introductory HTML class at Salt Lake
Community College. Like a lot of people, I was intimidated by
HTML, which is why I started out with a WYSIWYG editor. Coding is
definitely more time-consuming, but it's easier (because it's
logical) and is much more precise. I remember wishing that I'd
learned how to code before I'd started blindly messing around
with PageMaker, not only because PageMaker had nearly given me a
stress ulcer, but I'd wasted so much time feeling around in the
dark and feeling like an idiot. I had no idea this whole thing
was really so easy.

Not that I'm patient enough to code from scratch; no way. I use
Dreamweaver. The problem with Dreamweaver, of course (and lots of
other WYSIWYG programs) is they have their quirks. Anyone who
plans on maintaining a professional web page should get
themselves over to the library, or to their local community
college and take an HTML class (there are also some good
tutorials on the web, though they're probably less effective than
an actual human being who can help you as soon as you run into
trouble). With some sharp HTML skills, you'll not only be able to
troubleshoot your own web page problems, but you'll have absolute
control over your pages; you'll be able to create the page you
see in your head, instead of resigning yourself to the page you
happen to end up with after messing around on your computer for
hours and hours.

Dreamweaver and HomeSite together make a powerful web-building
toolbox (you can download a 30-day trial version of HomeSite at
www.allaire.com). Dreamweaver is a pretty easy program to use to
get your basic elements in place, but HomeSite allows you to
fine-tune your code, do a global "search and replace" to edit
your pages for consistency, as well as spell-check your text.
Anyone can put a page up on the web; if you're a master of HTML,
you'll be able to take full control of the look, feel and
functionality of your pages.

About the Author
Stefene Russell is a freelance writer living in Salt Lake City,
Utah. She has worked as a print journalist and as Senior Content
Producer for citysearch.com. She is currently Dr. Kevin Nunley's
in-house website expert, providing site analysis to e-businesses.
For a free website analysis, email her at stefene@drnunley.com or
for a detailed analysis, visit
http://www.fixmywebsite.com/analysis.htm

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