I look for four things to help me separate the Good from the Bad and the Ugly.
#1 Credibility:
I want to know who is behind the product. What are their credentials? Will I be
spending my time and efforts with a professional business that knows what they are doing?

#2. Simplicity:
Will I be able to navigate the web sites and find the tools and understand how to
properly use the product or service?

#3. Needed products or services.
How much competition will there be?

#4. Cost
Is the business priced at an affordable range for all income levels?
Is the fee hidden at the end of a long sales letter or do I have to fill out a form to get to the
price.

#1
I have answered interesting ads to find web sites that have no information at all about the people
or the company behind the product. For all I know it could be a whiz kid with a computer in his
bedroom reselling someone else's products.
Anyone can take a professional course on writing sales letters and learn what psychology triggers responses in people' behaviors.

I haven't seen an insurance policy yet for networking programs.
Without a credible person or company behind the product or service, at best you are gambling.
Why spend your time and effort and money to gamble on an unproved company even if it is free?

What are you chances? 50/50 if the company survives. 0/0 if they don't.
What's your time worth?

#2
Many times in studying the web sites I come to I take into consideration how long it takes
to load.
I look for choices available to the reader.

I do not like flash presentations and should have the choice to continue viewing the site without them.
Most professionals using flash have an option button to skip the flash.
It is a proven fact that college graduates and older do not go for flashy presentations.
They prefer a well written attention grabbing script.

If there is no such option and people are forced to wait for a flash movie to load, 50% or more will leave.

It has been my experience that if the web sites design is not simple then the inside navigation is
not simple either.
If a site is hard to navigate or uses unusual terms most people will not stay.

#3
What about the product or the services, How much competition will you face?
Let's assume your looking at a nutritional offer.

Go to a search engine and put in nutrition and see how many web sites are selling a nutritional
product. What about this particular product stands out above the rest?

Maybe the product or service is rare or addresses a need for a majority of the population.
Do you need it? Is it something people you know might need or want if they knew about it?

#4
Cost. The bottom dollar for anyone. Most people have little money to invest in any type of
business, yet know that working for someone else is not going to get them far.

Keep that in mind when you look at a business. Is it affordable to you and to people you
know?
Do they have a free option to help you get started?
Is their free option good for more than 30 days?
If it is, they have people first in mind. If you have to upgrade after 30 days then In my opinion they are just trying to lure you in, using you to fill a slot, pushing you to join.

Sites that hide the price until you fill out a form I tend to stay way from.

Overview:
It is your money, your time and your future. Do you want to gamble with it or make a
good business decision?

If you look into the four points of a good business that I look at, I believe you will lower your risk considerably and will find a far better opportunity. Where do you start?

Here is a new web site that I think covers the four points very well. www.everydaywealth.com

Being successful in any business takes a little common
sense. Your chances of success will start sooner if you follow these 4 tips in your business decisions.

About the Author
I am a farmer/rancher from South Dakota that needed to diversify to create extra income. After
25 years experience in marketing, the last 5 of those years on the Internet, I've learned what to
look for to find business's that the average person can make an extra income with and sustain
their way of life.

Kenny Konechne
605-778-6697
everydaywealth.com
Referral ID # WFYB5669