Is your sales letter turning 1 in 30 people into
customers? If not, here's the secrets I use to make 6
sales daily bringing in only 200 visitors. Use these
money making strategies to turn your own website sales
letter into a high profit cash machine.
1)A Powerful Headline That Makes A Promise
A headlines true purpose is to entice. At least that's
its job if you want visitors to read your entire sales
letter.
The best way to draw readers into your sales letter
and excite them is to make a promise. What great
benefit will the customer learn?
Here's how I worded one of my own headlines. Does it
serve its purpose?
"Learn How to Create Huge PROFITS With Your Own High
DEMAND Online Business ... Start With Little or NO
Money or Risk ... Or Else Over $600 Worth of Bonuses
are Yours FREE!"
There, in a nutshell, is my products greatest benefit
and a promise that the reader will learn how to use my
products best advantage to their gain. And I also make
the promise that if I don't teach the reader what I
promise then I'll give them over $600 worth of free
stuff.
2) A Iron Clad Guarantee
The fastest way to remove skepticism from a potential
customer is to offer them a no questions asked full
money back guarantee. And when you say it, mean it. If
you have a quality product you really won't have to
worry much about customers asking for a refund.
You'll want to consider the length of the guarantee as
well. Will you offer it for 10 days? Maybe 6 months?
Offering a 365 day money back guarantee gives your
customer the chance to really try your product out and
test its effectiveness. So, the longer the chance for
a refund, the more comfortable a potential customer
will feel about giving you their money.
3) A Call To Action
“Order Now” is referred to as a call to action.
Basically, it instructs the reader to take action now.
Ever notice on late night infomercials that every one
of them has a phrase flashing on the bottom of the
screen that says “Call Now”! It's a call to action.
Marketers know that you have to tell most customers
what to do. Not that they're stupid, or can't figure
it out, but people need to be told what to do. And
it's a marketing secret that sells millions of dollars
in products each year.
4) A Strong Reason To Order Now
Someone that's reading your sales letter is the most
excited they'll ever be about your product at that
exact moment. Chances are they'll never read your
sales letter again. So, it's imperative to reduce
their urge to procrastinate and close the sale
immediately.
Do this by showing that it will cost them if they
don't order now. “When you order today you'll get over
$600 in FREE bonuses! But you must order now, as this
offer won't last”!
Let the customer know that you could be offering
different bonuses tomorrow, or maybe none at all.
Maybe the price will increase. Again, they have to
order now or they might lose out.
About the Author
Grady Smith offers “7 FREE Marketing Secrets For
Instant Profits”! To get your FREE reports, visit
http://www.mountainhighpub.com/info.html and learn how
Grady made a huge profit online without investing a
dime in ONLY 5 days!