If eBay's figures are to believed only 6% of eBay sellers use the About Me page facility. If anyone doubts the effectiveness of an About Me page it is worth noting that over 30% of Power Sellers have one.

There are three ways that any seller can benefit from using this facility. First of all it is the only place on eBay where a seller can advertise theirs or anyone else's web site. This can be a powerful way of directing traffic to your site, especially if your site is related to the niche or group of products that you are selling on eBay.

Even if you do not have a web site of your own you can generate income by directing visitors to an affiliate program that you have signed up for. You can actually place up to 3 links on your page so you could have one pointing towards your own web site and the other two to affiliate programs.

As well as providing links the main purpose of an About Me page is for you to tell potential bidders something about yourself and your business. It is a fact that most people prefer doing business with someone they know rather than a faceless stranger. The About Me page gives you the opportunity to introduce yourself and you can even include photographs of yourself and your family.

You can also add either a complete list of the other items you have for sale on eBay or a list of your recent feedbacks and comments. These can help to inspire confidence, in bidders. If you do not already have an About Me page then you really should start thinking about getting one. There is no reason why you should not, eBay provide a very simple step-by-step tool to build your page. It's easy there are no technical skills required. All you have to do is select a layout, add your information and then preview and save your page. When you're finished, eBay will send you the Web site address (URL) to share with your friends.

Once you have built your and uploaded your page eBay will place an "me" icon next to your ID. However, do not just rely on this alone to get visitors to your About Me page. You should include a mention or link to your About Me page in all your listings. A sentence such as "To find out more about this seller visit their About Me page" or if you are familiar with HTML you could add an actual Click Here link.

If you are one of the 94% of sellers who are not currently using this free facility you are missing a golden opportunity to boost your online income. Don't waste nay more time, go and check it out now.

About the author:

Dave Bromley is a writer and full-time Internet Marketerwho specialises in subjects relating to Online Auctions. Hiswebsite www.ukauctionline.co.uk contains hundreds of hints,tips and articles relating to eBay and other online auctions.Register for the monthly newsletter and mini course.