Writing a sales page is one of the most important things you
will do for your eBay auctions - especially if there are many
different sellers selling similar items. You have to write a
sales page that makes the buyers want to bid on your item,
instead of your competitor's items!
There are many different elements to a winning sales page.
A winning sales page starts with an outstanding headline.
The headline must stand out so that it will be noticed when
bidders search for particular items. The headline must mention
the item that you are selling, but there needs to be more
information than that. For eBay, this will be the title of your
auction, and when a person looks for a specific item in your
category, that title will appear in the search results. Make
sure it catches their attention!
The rest of your sales page is written by filling out the form
that sets up the auction for eBay.
Again, you want to encourage the bidder to place bids or to buy
now. You should outline the features of the item that you are
selling, using words that capture the attention of the bidder,
and even words that pull them emotionally. For instance, if you
are selling an heirloom item, you may want to give some history
of the item - information that makes the item even more valuable
to potential bidders.
It is important to tell the bidders how they will benefit from
the item should they win the bid. Again, this serves to make the
item more valuable and desirable to the bidder. What will the
buyer get out of it?
The end of your sales page should ensure the bidder that if
there is a problem with the item you will offer a money back
guarantee.
If you do this, it is vitally important that you do indeed
honor your guarantee. Guarantees are generally reserved for new
items. Old items are usually sold 'as is' with no refunds
offered. However, eBay requires you to accurately describe your
item, and they require that the item arrive at the buyers
address in the condition that you described. If it does not, you
are obligated to refund the money that the buyer paid for the
item.
Without putting down other sellers or their products
specifically, you need to tell the potential bidders and buyers
why they should bid on your item, as opposed to bidding on other
auctions for similar items.
There is a fine line here that you cannot cross - putting down
other sellers in a public way simply is not to be done! But at
the same time, you must let the buyer know why they should
choose your auction. Again, this is done by listing benefits and
features, and by letting the buyer know that you will honor any
money back guarantees you may have.
Adding a good picture of the item to the sales page is
recommended.
People want to see what they are buying, and many bidders will
by-pass auctions that do not include photographs of the items.
Make sure your picture is clear and shows your item in its best
light, and add a link to view other pictures of the item as well.
Remember, you are trying to sell something with your eBay sales
page.
Use words that will draw the attention of the buyer and make
them want your item more than anything else in life! Dress up
your words in a way that makes your items more attractive. For
instance, instead of saying that you have 'an old beat up record
player' for sale, you might say that you have a 'well loved
record player.
Successful eBay selling is all about choosing items that people
want, and using the right words in the sales page to make the
buyer want the item even more!
CopyRight Ian D. Major 2005
About the author:
Ian D. Major makes it easy to understand and use eBay, quickly
and easily. Learn all you need to know by visiting
http://www.ebay-articles.com
