In this article we look at the benefits of having an eBay Store.
Selling on eBay does not require you to have an eBay Store, but
it sure does make things a lot easier.
There are 3 store subscriptions you can sign up for with eBay
Basic (15.95/month), Featured (49.95/month), & Anchor
(499.95/month).
Now most people starting out will of course go for the Basic
store and not the Anchor. You would need to make huge profits to
go for the Anchor store. We'll talk more about the Basic, and
Featured Stores here.
If you have a Basic Store you may want to consider upgrading to
a Featured Store. Things have been changing with eBay stores and
some of things I'm most thrilled with is the $30/month allotment
of eBay Keywords.
Free Keywords
Yes, that's $30/month each and every month worth of free eBay
Keywords. With eBay Keywords you will drive more traffic to your
listings by putting your ad at the top of the page for the
keywords you choose. This also separates your store from other
listings. This can significantly increase your store sales.
More Pages
With a Featured Store you get double the web pages! Which only
increases your presence on eBay. You can also reduce the size of
the eBay header on your pages giving you a page that's more
focused on your business. This helps build your own brand on
eBay, and you can match it to your website.
Advanced Reports
With a Featured Store you get advanced monthly reports and
traffic stats you can access anytime. I just love looking
through my reports to see all the in-depth info that the reports
give me. The Path Analysis allows you to see how visitors move
around in your store. This is so important as you develop your
business.
Owning an eBay store will not only bring you more sales, but
it'll cost you less by using it in the long run. These are just
some of the many advantages of owning an eBay store. Once you
own one, you'll wonder why you didn't go for it sooner.
About the author:
Vera Raposo has been making a living with online auctions since
1997. With thousands of completed auctions under her belt, Vera
is now sharing some of her best auction strategies in a free
90-minute interview at
http://www.auctionstrategists.com/special
